Colour of Research launch Cultural Appreciation Month

Have you ever wanted to learn more about a cultural celebration or religious practice but didn’t know who to ask other than Google?

Well, this April Colour of Research are devoting the month to embracing the religious beliefs, celebrations, and cultures of people around the globe. At CORe, one of our goals is to drive awareness of all the elements of the diverse racial groups we are here to support.

These diverse cultures are filled with rich traditions, some of which are related to religious practices and celebrations. It’s vital for all businesses within the Market Research sector to understand and embrace these in order to make a truly inclusive work culture.

Cultural Appreciation Month will be a time where everyone can come together to learn, appreciate, and immerse themselves in the wonderful cultural differences.

So why now? As Q1 comes to an end and businesses are becoming more immersed in their growth ambitions, we want to ensure that the work around DE&I isn’t forgotten. Also, with Easter, Ramadan, and Vaisakhi being in April this year, it’s a great time to share the various practices that are integral to these religious and cultural milestones.

A diverse workforce leads to diverse thought and a much better understanding of society. By learning about these cultural and religious differences, we can create an industry of belonging and understanding.

How do you get involved?

We are asking everyone to take part by sharing and embracing a cultural celebration and religious practice. You can do this by tagging Colour Of Research and using the hashtag CulturalAppreciationMonth.

For those who would like to share their religious and cultural customs, you can do this by sharing:

● A family tradition

● An example of how your business celebrates religious or cultural customs

● A recipe special to your culture

● A piece of cultural music, TV show or movie

● A piece of scripture, prayer or custom that represents your religion

● An exhibition or museum that people can visit

We encourage everyone to get involved, regardless of race, ethnicity, and religion.

Get creative, tag Colour of Research, and use the photo frame below to share your posts for #CulturalAppreciationMonth.

For more information, please contact team@colourofresearch.org