Job Title: Insight Business Partner – Commercial Division
Reports to: Audience Insight Lead Business Partner
Department: Strategy, Policy & Insights Location
Location: London
Salary: Basic salary starting from £84,000 negotiable dependant on experience

DEPARTMENT DESCRIPTION
The Strategy, Policy & Insight (Function) are trusted thought-leaders bringing expert strategy, policy,
market & audience insight – challenging and advising the business to drive delivery of Channel 4’s
strategy and remit.
The new centralised Audience Insights (Subfunction) purpose is to be independent thought leaders at
the heart of Channel 4’s creative and commercial decision-making, bringing a single source of truth and
big picture perspective, challenging and advising the business to ensure profitable business growth
through the use of data.

JOB PURPOSE
Within the new centralised operating model, where all audience and market insight in C4 is centralised
into the Audience Insight team, each C-Suite Leader (CEO, Chief Content Officer, Chief Operating Officer,
Chief Revenue Officer, Chief Marketing Officer and the Exec Committee as a body) and their Senior
Leaders have a dedicated Insight Business Partner (BP) who prioritizes and agrees their Insight
requirements, aligned to the strategic C4 pillars. BP Analysts directly source available analysis and where
additional, bespoke research or specialised analysis is required, the BP will commission this from the
relevant Specialist Lead, managing jointly the presentation back of recommendations to the C-Suite or
Senior Leader.
This role supports the Commercial division of C4, the team responsible for the majority of revenue
generation. Our revenue generation comes from advertising sales, brand partnerships, sponsorships and
with an increasing focus on digital.
The Insight Business Partner will be an expert thought-leader who, based on a deep understanding of
C4’s business challenges, brings high-value & relevant data, innovative analysis & business insight across
market, content, viewer, commercial to the Chief Revenue Officer and their Senior Leadership team. Their
role is to translate it for those stakeholders and drive recommendations that challenge and enable
Leaders to make profitable business decisions for C4.

KEY RESPONSIBILTIES
Negotiating & prioritising with a C-Suite stakeholder (Chief Revenue Officer) and their Senior
Leadership to agree the value-add insights portfolio provided by the team based on their team
capacity & renegotiating workload capacity conflicts across their BP team and Specialist peers to
meet that agreement. The data and insight delivered, directly impacts the decisions made by C-suite
Execs and Senior Leaders and consequently C4 performance
The highly effective, ongoing relationship management of designated C-suite & Senior Leaders
business stakeholders, providing high-value, accurate, powerful intelligence & insight to challenge
that enables their business decisions to achieve C4 strategic objectives
Most insight is directly sourced by Insight Analysts from existing in-house data sources and for rarer
bespoke requirements, it may require liaising with the Specialist Insight team and in some cases
commissioning it from an external research organisation
The interpretation and translation of data relevant to the decision into insight outputs, breaking down
complexity through storytelling to ensure easy understanding by the business stakeholder and easy business application to the decisions required. Calling out failure of C4 to meet the required growth
targets and bringing insight which drive Senior Leader decisions to unblock barriers
Negotiating an agreed portfolio of insight deliverables with Exec & Senior Leader stakeholders,
managing the workstack, priorities and team capacity across Insight Analysts & Specialists and on
occasion and on occasion project managing external suppliers of specialist research (e.g. Research
Agencies) to deliver this portfolio
Recommending to the Lead Insight Business Partner innovation of new approaches to insight based
on new market and industry perspectives, data sets, analysis methods or modelling tools
Identifying the required data path to meet the insight need & work collaboratively with other BP’s,
Insight Analysts & the Specialist team to source advanced expert research or analysis capacity
Contributing ideas, options & solutions to the Lead BP and Head of Audience Insight to evolve the
insight function’s impact, value & capability
Full line management responsibility for a team of 2-4 Insight Analysts to provide powerful evidence-
based insight outputs building team capability, coaching and developing the team members to provide a best-in class service to the business.

KEY RELATIONSHIPS / STAKEHOLDERS
C-Suite & Senior Leaders for the designated BP area (1) CEO/Exec Committee as a body, Ext
Comms, Chief Marketing Officer 2) Chief Content Officer & DirectorFilm4 3) Chief Revenue Officer incl
& Distribution 4) Chief Operating Officer (Streaming, Product, 4Studio))
Role is potential succession for Lead Insights Business Partner & one of the 4 Specialist Lead roles (if
sufficient level of expertise in that technical area) and Horizontal technical development move to one
of the Insights Analyst roles in Specialist team.
Accountable for between 4 Insight Analysts as direct reports exact number will depend on the
assigned team area). No other financial budget accountability

ESSENTIAL SKILLS AND EXPERIENCE
Experience of having supported a commercial division / commercial sales team, specifically where
revenues were advertising based
Insight capability – Proven track record and knowledge of insight provision and the activities that
underpin strong insight & intelligence
Business understanding – Good understanding of C4’s industry sector, competitor activity, business
pressures, market & financial challenges & the key drivers to achieve the ‘pivot to digital’ Future4
strategy. Additionally, a good understanding of the business remit, objectives, challenges &
opportunities across all Exec areas (for context)
Gravitas & confidence – Strong track record of engaging with C-suite/Senior Leaders and building
long-term trusted relationships. Capabilities include personal confidence, emotional intelligence and
capability to challenge, debate, innovate, advise and recommend solutions
Influencing & storytelling – Proven ability to influence C-suite stakeholders, using problem-solving
skills, the ability to translate complex data to clear messages and bring well considered, high value
recommendations that drive profitable decision-making
Collaboration skills –proactive ability to build a collaborative environment within the insights function
and across the business to drive the best possible outcome
Negotiation skills – strong persuasive skills to challenge leaders, drive wider perspectives and agree
a deliverable outcome
Appetite to innovate – keeping abreast of value-add and best in class insight methods, tools &
techniques relevant to C4’s business challenges
People management – experience of leading a specialist team to deliver an accurate, high quality
and effective data service to Exec level stakeholders
Project Management skills – experience in briefing and project managing external research agencies
or internal specialist teams, and project managing delivery timelines

COMPETENCES
Enabling Strategy & Change, Advancing Analytics Capability, Managing Data & Information,
Harnessing Insights & Learning
Benefits
There are a million reasons why it’s great to work at Channel 4, here are just a few of the perks for you;
Private medical insurance with NO EXCESS
Free Virtual GP access for employees
Free Female Health hormone test each year
Free Tastecard membership
Financial guidance 1-2-1’s available each quarter
Free OnHand (as featured on Dragon’s Den) volunteering membership
Discounted Gym memberships
Pension
Life Assurance
Income Protection
Holiday Buy/Sell

Equal Opportunities
Channel 4’s purpose is to create change through entertainment; by representing unheard voices,
challenging with purpose and delivering content which reflects the diversity of different communities
across the UK.
We are only able to deliver on this remit by having a workforce rich in diversity of thought, background
and lived experience. As an employer we encourage applications from candidates from all backgrounds
and do not discriminate based on disability, age, gender reassignment, gender expression, criminal
history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy
and maternity status, race, religion or belief, sex, and sexual orientation.
Disability Confident Scheme:
Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level
of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the
Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse
condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If
you wish your application to be considered under the Disability Confident Scheme, please select yes
when completing the application questions. For more information, please visit the Disability Confident
Campaign website.
For our roles and schemes that receive a high volume of applications it may not be possible to provide an
interview to all applicants who meet the essential criteria and in this situation we can only select
applications that best meet the skills needed for the role.
Care Leaver Friendly Employer:
Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-
represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as
outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver
Scheme by selecting the option on the application form.

Workplace Adjustments:
We are committed to providing disabled applicants a level playing field when applying for a job and
support whilst employed to perform to the best of their ability and develop their careers. If you have a
neurodiverse condition, impairment or long-term condition and require any adjustments, additional
support or alternative arrangements during the recruitment and wish to discuss this confidentially, please
let us know.

Apply here: https://datatech.org.uk/job/insight-business-partner-commercial-54201167/?form=apply#wpjb-scroll